R191: Marketing Management (N4-N6)

The purpose of marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved

Programme Structure

Admission Requirements	Course Duration	Location
1.1 Any of the following NC (V) L4 Certificates: Education and Development Finance, Economics and Accounting Information Technology Management Marketing Office Administration 1.2 Equivalent NQF Level 4 occupational qualification	6 months per level full-time (3 semesters to complete up to N6 level) 18 months practical experience Enrolment in January and July	Russell Road Campus

Personality traits

Marketing managers should be good communicators, think clearly and persuasive. They need to be good listeners, be able to understand other people’s point of view without losing sight of original objective. Numeracy is a fundamental requirement as they use figures to analyse sales and market research data in planning and pricing. It also an advantage to be creative, enthusiastic, pay attention to detail and have sound judgement in order to initiate and carry out specific projects.

What will my career opportunities be after completing the course?